Control | Final Uni Project

Control is my final project for my Bachelor's Degree in Visual Communication. It's a brand of mocktails inspired by craft beer, aimed at 13 to 17-year-olds. The brand uses Mythical Creatures to share positive messages about self-control and making good choices. It teaches teenagers that they need to control themselves first to manage these creatures effectively. This means standing up for themselves, choosing friends wisely, and speaking up when they don’t want to do something. Control envisions the empowerment that comes from mastering one's choices and actions through four different can designs, boxes, and posters.